Human Interest
I worked with the team at Human Interest to create a sub brand for a financial education video series.
Content Supercut: A quick sizzle from the 10 videos we made.
The team wanted to create engaging visuals that invited users in, but also retained a sense of professionalism and authority.
We started with the logo, which flexed their brand font Poppins, and incorporated the Human Interest Identity.
Together with the team at Human Interest, we created a cohesive identity that honored HI's mission of bringing financial freedom to all.
