Pardo Coffee

I worked with Garett of Pardo Coffee to create a logo, wordmark, and brand for the launch of his coffee company.

Garett and I had many discussions about coffee, culture, and craft throughout the course of this project.

We wanted the identity to reflect Garett's Mexican heritage and create a sense of welcome. We arrived at an identity that feels hand crafted and warm while also having a unique sense of self.

Process